WhatConverts

WhatConverts provides comprehensive lead tracking solutions, allowing marketing agencies to accurately attribute leads generated from various online sources. It captures form submissions, phone calls, and chat leads, integrating this data with popular marketing and sales platforms. This enables users to see the true return on investment (ROI) for their marketing campaigns by connecting leads directly to revenue. The platform is built to help agencies prove marketing value and optimize conversion paths for better client results.

Real-Time Lead Tracking

WhatConverts provides immediate tracking of all inbound leads, including phone calls, form submissions, and live chats, ensuring no lead is missed as soon as it comes in.

Conversion Tracking & Attribution

The platform accurately attributes leads back to the specific marketing campaigns, keywords, and sources that generated them, offering clear ROI insights.

Call Tracking Capabilities

It offers robust call tracking features, allowing users to monitor call volume, duration, and conversion rates directly from their marketing efforts.

Form Conversion Tracking

WhatConverts automatically tracks and logs all form submissions, even if the form submission fails or the user navigates away, capturing valuable data that standard analytics might miss.

Lead Qualification & Scoring

Users can set up rules to qualify and score leads based on predefined criteria, helping sales teams prioritize the most valuable prospects immediately.

Measuring PPC Campaign Effectiveness

Marketing agencies can use WhatConverts to precisely determine which Pay-Per-Click keywords and ads are driving actual phone calls and form fills, optimizing ad spend effectively.

Optimizing Landing Page Performance

By tracking conversions granularly across different landing pages, businesses can identify underperforming pages and make data-driven improvements to increase lead capture rates.

Improving Sales Team Follow-Up

Sales teams benefit from immediate notifications and detailed lead context (including the referring source), enabling faster and more relevant follow-up actions.

Auditing Offline Marketing Efforts

Businesses can integrate unique tracking numbers to measure the effectiveness of offline marketing channels like print ads or direct mail by tracking the calls generated from those sources.

Demonstrating Marketing ROI to Clients

Agencies can generate comprehensive reports showing clients the direct link between their marketing investment and the resulting qualified leads and conversions.

How does WhatConverts track phone calls?

WhatConverts uses dynamic number insertion (DNI) to swap out standard phone numbers on your website with unique tracking numbers based on the visitor's source, allowing for precise call attribution.

Is integration with Google Analytics required?

While WhatConverts integrates seamlessly with Google Analytics, it functions independently to provide deeper, specific lead tracking data that standard GA setups often miss, especially for phone conversions.

Can I track leads from multiple websites?

Yes, the platform is designed to manage lead tracking and conversion optimization across multiple websites and domains under a single account structure.

What kind of reporting is available?

WhatConverts offers detailed reporting dashboards that cover lead volume, conversion rates by source, call recordings, and ROI metrics, customizable for agency and client views.

Is there a free trial available?

Typically, WhatConverts offers a free trial period so potential users can test the lead tracking and attribution features on their own websites before committing to a paid plan.